Written by the team that builds the themes — setup walkthroughs, niche website checklists, local SEO, and the business side of doing client work.
A full walkthrough from empty install to handover: which pages to build, what a call-out business needs above the fold, how to set up the quote form, and what to give the client on the last day.
Which widgets you lose, which you never needed, and what the Pro renewal means for whoever inherits the site.
The files, logins and one-pager to send with your invoice so the questions stop after week two.
The running order that works for call-out businesses, and why the phone number belongs above the fold.
Missing menus, blank widget areas and images that never arrived: what causes each and how to recover.
What a practice site has to do that a generic business template will not: treatments, fees, and first-visit nerves.
Hourly, fixed or packaged — with the maths on why a $29 theme changes your margin more than your rate does.
Service areas, Google Business Profile and the on-page work that actually moves a plumber into the map pack.
What a child theme is, when you genuinely need one, and how to set it up without breaking updates.
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